Facebook has grown from just a social network where old friends catch up with each other or just to play Farmville. Facebook has now become a major target for recruiters who tap into the endless supply of profiles to find individuals who fit the profile of individuals they want to employ.

A recent study commissioned among human resource professionals and recruiters revealed that 32% of them actually search the internet and social networking sites such as Facebook for potential employees. The study also showed that of the remaining 68%, another 48% showed an indication they would take that route of Facebook search in the future.

Facebook offers efficient job search

With over 200 million active users, Facebook has become a serious contender for the most popular social networking site in the world. With this knowledge, recruiters target Facebook to find employable individuals based on their posted profile. The profile of Facebook users gives an immediate insight into the personality of individuals and their interest. As a result, recruiters can do targeted search by entering certain keywords that brings up only individuals of a particular area of interest. By using Facebook, they can increase their efficiency by eliminating the practice of wild searching to find that perfect employee.

Brand You-How to Capitalize of Facebook

Your profile is the pathway between you and the recruiter. Pump up your profile that recruiters can automatically attracted to you. Treat yourself as a company and you are marketing a product, which is you of course, to the public. Include all professional information such as contact details, qualification, capabilities, extra-curricular activity and work experience if any.

One of the main forces of attraction for recruiters is the use of keywords. Do a Google search for keywords related to your profession and ensure that these words are included into your Facebook profile. This will enable your profile to be at the top of the heap when the recruiter does their Facebook search.

Another job-seeking tool available on Facebook is the opportunity to setup your own group. Jobseekers can easily establish a group that targets individuals with similar interest. Numbers bring power, so by knowing that a large group of individuals exists in a particular group, they can easily go there instead of open searching in order find potential employees.

Job seekers can also make their own websites or blogs where they can display their talents. They can then create a link on Facebook. When any one visits their Facebook page, they can easily click on this link to visit their personal site.

Facebook Video Upload

The video upload tool available on Facebook is a powerful tool that can tilt the employment scale in your favor. Facebook allows you to upload a video resume that will be a face-to-face introduction of yourself to your potential employer. This video resume must be professionally done, as recruiters will use this introduction to conduct their preliminary assessment. One thing for sure, a video resume shows a concerted effort to present yourself in a professional manner.